Rental giant Aaron’s to sponsor NASCAR’s Brian Vickers

Atlanta-based Aaron’s is putting its brand behind NASCAR racer Brian Vickers.

The rent-to-own giant announced Tuesday that it will be a sponsor of Vickers as he drives Michael Waltrip Racing’s No. 55 Toyota Camry in every NASCAR Sprint Cup Series race beginning in 2014.

“So many of our customers are enthusiastic and loyal NASCAR fans and we are proud to be a part of a sport they are passionate about,” said Ronald W. Allen, Aaron’s chairman, president and chief executive officer. “We are looking forward to continued success with Brian Vickers both on and off the track.”

Vickers has raced the No. 55 Camry on a part-time basis the last two seasons and has several wins, including his third career victory at New Hampshire Motor Speedway on July 14.