Duluth-based Primerica, which markets insurance and investment products to middle-income consumers, has elected Atlanta banking executive Cynthia Day to its board of directors.

Day, 48, is president and chief executive officer of Citizens Bancshares Corp. and Citizens Trust Bank. She has held the positions since February 2012, following the death of former President and CEO James Young.

Day also has served as chief operating officer and senior executive vice president of Citizens Trust Bank. She was executive vice president and chief operating officer of Citizens Federal Savings Bank of Birmingham until it was acquired by Citizens Trust Bank in 2003.

“As a result of her many years with Citizens Bancshares, she understands the needs of middle income households and the financial challenges faced by these families,” said Primerica Chairman D. Richard Williams in announcing Day’s election.