ExactTarget confirms Atlanta expansion

An Indiana digital marketing company confirmed on Thursday its plans expand its Atlanta operations and add 225 jobs in Buckhead.

ExactTarget is expected to invest $1.25 million in the expansion over the next five years, according to a state news release. ExactTarget provides email and other electronic marketing services. It acquired Atlanta-based startup Pardot last year for nearly $100 million.

Last month, The Atlanta Journal-Constitution reported ExactTarget’s interest in Atlanta. City economic development officials declined to confirm the company’s name at the time, but termed project as a regional headquarters.

The company is eligible for $2.9 million in various state tax credits for jobs created over the next 10 years, according to a state economic development spokeswoman. On Thursday, the board of Invest Atlanta, the city’s development arm, also approved a $200,000 grant for the company.

About the Author

GM’s metro Atlanta tech center will close, costing 350 jobs. Here’s why.

General Motors announced Monday it plans to shutter a metro Atlanta technology center, laying off hundreds of employees.

Why Atlanta airport security lines are so long right now

A live look at estimated security wait times at the world’s busiest airport

Amazon laying off 14,000 corporate workers, but Georgia impact unclear

Amazon has a large footprint in Georgia, with a corporate office in Buckhead and nearly two dozen fulfillment and "sortation" centers across the state.

The Latest

Credit: Matt Degen / Cox Automotive

OPINION

2026 Nissan Leaf: Simple to live with and priced right

Stellantis car parts facility planned for Georgia could mean quicker repairs

Why are Subarus so popular?

Featured

Credit: Hyosub Shin/AJC

Despite a $14.6 billion surplus, state leaders say they can’t bail out SNAP

The federal government says the Supplemental Nutrition Assistance Program will run out of money Nov. 1. Georgia Gov. Brian Kemp says there is nothing the state can do.

Husband of child services director fled DUI crash with kids in truck, GSP says

Authorities say the husband of Georgia's child protective services director had a blood alcohol level 4 times the legal limit when he left a crash with two kids in his truck.

Kirby Smart: LSU coaches ‘borrow’ offices, adds context to Brian Kelly firing

Georgia coach Kirby Smart understands the pressure at LSU, and how that combined with playoff expectations led to Brian Kelly being fired despite a .708 win percentage.