Diet Coke, Taylor Swift strike deal

Grammy Award-winner Taylor Swift is the new face of Diet Coke.

Atlanta-based Coca-Cola announced Monday that it has struck a deal for Swift, whose single “I Knew You Were Trouble” is No. 1 on Billboard’s pop Top 40 chart, to be featured in the brand’s television, print and digital advertising beginning this spring.

“Taylor’s unmatched business savvy, talent and drive to succeed are an inspiration to everyone. She’s an extraordinary individual and a wonderful symbol of achievement,” said Katie Bayne, president of Coca-Cola’s North America brands. “Taylor tells us that every day Diet Coke plays a small part in helping her stay extraordinary. It’s one of the many reasons she’s the ideal partner to represent our brand.”

Diet Coke will also be used in social media campaigns with the artist. In addition the beverage company said Diet Coke would be used with tie ins with the singer during her upcoming Red concert tour, which kicks off March 13 in Omaha, Neb.

The company did not release terms of the deal.

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