Delta Air Lines will become a major sponsor of the Masters Tournament starting in 2018.
The Atlanta-based carrier will be an international partner of the tournament, along with UPS and Rolex.
Delta CEO Ed Bastian said in a written statement that the deal will help the airline grow its brand with global customers.
The company plans to promote the Masters partnership with advertising and social media, along with “exclusive hospitality experiences” for “key Delta partners and customers.”
The 2018 Masters Tournament will be held April 2-8 in Augusta.
MYAJC.COM: REAL JOURNALISM. REAL LOCAL IMPACT.
AJC Business reporter Kelly Yamanouchi keeps you updated on the latest news about Hartsfield-Jackson International Airport, Delta Air Lines and the airline industry in metro Atlanta and beyond. You'll find more on myAJC.com, including these stories:
- Delta-Bombardier deal at center of U.S.-Canada trade dispute
- Hartsfield-Jackson grows, but what about smaller airports?
- Delta CEO lauds Trump tax reform plan
Never miss a minute of what's happening in local business news. Subscribe to myAJC.com.
In other Airlines news:
Support real journalism. Support local journalism. Subscribe to The Atlanta Journal-Constitution today. See offers.
Your subscription to the Atlanta Journal-Constitution funds in-depth reporting and investigations that keep you informed. Thank you for supporting real journalism.