Delta has been jockeying with United and American for the title of top airline — and all three carriers have hubs at Los Angeles. Delta has spent the past several years establishing a foothold with a hub at Los Angeles International Airport and growing its presence there.
Delta CEO Ed Bastian plans to make a formal announcement at an event at Los Angeles’ Griffith Observatory on Monday evening.
Sports Business Journal reported that the deal is with LA28 — the organizer of the Olympic Games and Paralympic Games in Los Angeles in 2028 — and Olympics broadcaster NBCUniversal.
The sponsorship announcement comes amid concerns that the coronavirus could affect the 2020 Summer Olympics in Tokyo.
It’s not the first time Delta has had an Olympics sponsorship. The airline sponsored the 1996 Olympics in Atlanta and the 2002 Olympics in Salt Lake City, both Delta hub cities.
Delta has also been the official airline of the U.S. Ski and Snowboard Association, which is the national governing body for Olympic skiing and snowboarding.
Other metro Atlanta companies have had Olympics-related sponsorships over the years, including UPS and longtime Olympic partner Coca-Cola.