Coke Zero to market itself around "Tron: Legacy"

Coke Zero will have marketing tie-ins with "Tron: Legacy," the big sci-fi extravaganza set for a December release, a Coca-Cola executive told the AJC. The movie "fits right in" with the brand's target demographic of young men, said Bea Perez, chief marketing officer for Coca-Cola North America. She said the company has attached Coke Zero to big properties, including sports and blockbuster movies, and devoted significant marketing resources to the brand during its five-year existence.

Get the news faster! Follow Jeremiah McWilliams‘ coverage of Coca-Cola on Twitter here.

About the Author

Jeremiah Mcwilliams

Flight affected by FAA cuts? Here’s what to do.

Hartsfield-Jackson Atlanta International, the busiest airport in the world, is on the list of airports affected — and will also likely see cancellations and delays.

Solar giant Qcells to furlough and lay off workers, cites supply chain woes

The solar giant said it will furlough about 1,000 workers at two Georgia plants and lay off about 300 workers employed through staffing agencies.

Tallest tower to join Atlanta’s skyline in 30 years reaches highest point

The project’s development team is commemorating the 60-story tower’s construction milestone and celebrate its journey to becoming Atlanta’s fifth-tallest building.

The Latest