Coca-Cola’s Gold Peak brand plans to introduce ready-to-drink tea lattes and coffees in the first quarter of 2017, the company said Thursday.
Ready-to-drink lattes is an emerging category in the beverage industry, the company said, while coffee is seen as a growth category.
“Gold Peak has a passionate following of fans who love the ‘taste that brings you home’,” Geoff Henry, Coke’s vice president of tea and coffee, said in a release. “We are excited to introduce new ways for people to enjoy the brand.”
Gold Peak’s coffee joins Illy in Coca-Cola’s U.S. java portfolio.
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