Aflac launching Spanish language ads with duck

Columbus-based supplemental insurer Aflac said it has launched a series of Spanish language commercials featuring its once-again talking duck.

The commercials are appearing on television and radio stations in New York, Miami, Los Angeles, Houston, Orlando, Puerto Rico, and San Francisco. Atlanta is not among the markets.

Aflac said the “Rehearsal” commercial is the third and final spot in its “Out of Work Duck” campaign, which began in January.

The campaign, created by Publicis Kaplan Thaler in New York, started out with the heavily bandaged duck, beak included, in the hospital and unable to work. Ads have had the duck seen but not heard as they chronicle his injury, recovery and therapy.

The “Rehearsal” spot has the duck practicing his pitch in front of a mirror just before the shooting for a commercial begins.

The Aflac duck made his debut in commercials in January 2000. He is also used in marketing campaigns in Japan, where Aflac generates 80 percent of its revenue.

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Christopher Seward

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