We already know sex sells, but lately, so do controversial moments in history.
Joe's Crab Shack is in hot water after a location in Minnesota used lynching photos on placemats . The company has since apologized and removed the offending mats.
This week also brought the announcement that another dark moment in history is up for public consumption.
A Maryland auction house will be offering a copy of Mein Kampf Volume II by Adolf Hitler.
It obviously isn't the first copy of the manifesto Hitler wrote during his time in prison to surface at auction, and it won't be the last. Experts say copies of the book are fairly common, but not all of them are special.
According to Alexander Historical Auctions, LLC , this one is a rare limited edition which was not available to the general public. The red leather book was found in Hitler's Munich apartment in 1945 by eleven American officers who signed front page after taking possession of the home. The daughter of an officer said her father brought it home after the a war. The estimated value is between $12,000 - $15,000.
There have been quite a few Mein Kampf sales this year.
In January, an annotated version of Mein Kampf, was reissued in Germany and promptly sold out .
And in February, a copy of the book signed by Hitler himself, sold in Los Angeles for $64,850.
Atlanta had its own Hitler-esque moment in December when images of presidential candidate Donald Trump sporting Hitler's famous mustache against a swastika backdrop surfaced on a bridge in Northeast Atlanta.