Hegwood recently lost Porsche Foxx as morning host at Mix. She said she has a new gig set up once her non-compete is over but couldn't say when. Hegwood earlier this month replaced Foxx with a syndicated Dallas-based morning show.
He stopped paying for Nielsen ratings information for Mix in recent months. The last month where ratings data was available was in June, when Mix received a 1.5 rating, good for 21st place.
The Atlanta FM dial has no less than 13 music stations targeting the African-American audience.
Mix was competing directly with two stations with much more heritage, bigger signals and larger marketing budgets: Kiss 104.1 and Majic 107.5/97.5. Mix also had to vie for listeners on the older end with jazz stations 91.9/WCLK and Smooth Jazz 101.1, Gospel 102.5 and Classix 102.9. On the younger end, Mix competed less directly with Hegwood’s own Streetz 94.5, along with hip-hop stations Power 92.3 Jamz, 96.7/The Beat, OG 97.9, Hot 107.9 and V-103.
For clarity, the FM dial between 88.1 and 91.9 is reserved for non-commercial/educational stations. But 87.7 can be used for commercial stations.
Prior to Old School and Mix at 87.7, WTBS-FM was
Spanish tropical station La Mega Mundial.