Bernstein personally invested $200,000 and raised $1.1 million from others. He said he had sales of $1.4 million with a 20 percent reorder rate over the product's first two years, mostly off his website and Amazon.
Mark Cuban said that re-up rate is miserable: "You got a good idea...but you don't have the solution yet. I'm out."
Robert Herzavec: "Everybody in the world wants to be rich. Everybody in the world wants to be thin. But very few people want to put the effort in so when you have a trigger point I think it really helps. I think you're really on to something. Here's what I don't like about it. It's kind of in the supplement, diet kind of business. You're going to spend a fortune getting the word out then one day, there's a hot new thing out there. I don't like that business. I wish you all the best I think you're going to burn a lot of money to get to scale."
O'Leary said most diet-related products get pilloried on "Shark Tank" so the fact they didn't rip him to shreds means something. But he just did not like the taste so he's out.
Lori Greiner was unenthusiastic and repeated that she did not like the taste. She, too, is out. Barbara Corcoran psychologically likes the idea but thinks it will take too much money to work.
Bernstein requested $300,000 for eight percent of his company, which meant he valued his company at $3.75 million. He got nothing.