Atlanta City Councilwoman Jennifer Ide switched her support Monday from U.S. Sen. Elizabeth Warren to former New York Mayor Mike Bloomberg, who is making a bet on Georgia and other more populous states that cast ballots in March.

The councilwoman said she flipped to Bloomberg because of his “unique set of experiences in business, government and philanthropy that will enable him to both defeat Trump and lead our nation with integrity and ethics.”

The fight for endorsements has intensified as Georgia's March 24 primary nears. Former Vice President Joe Biden has the lion's share of support from high-profile state officials, though Warren and Bloomberg have recently picked up some key endorsements.

Bloomberg, a multi-billionaire who is self-financing his campaign, has by far the most extensive campaign apparatus in Georgia. He has hired about 50 staffers and opened a half-dozen offices around the state, even as his 2020 rivals focus on New Hampshire and other early-voting states.

More: Georgia 2020: Who's winning the Democratic endorsement race