Jermaine Dupri launches video game '4 Lanes'
BY MELISSA RUGGIERI
Jermaine Dupri has added another job description to his lengthy resume: Video game creator.
The Atlanta-based record producer/musician/songwriter/entrepreneur and So So Def have partnered with company That Level LLC, to release “4 Lanes,” a new game inspired by Dupri’s 1988 hit, “Money Ain’t a Thang.”
The iOS game, which is available for free on iTunes (Android users are out of luck), asks users to achieve a simple goal – collect as much money as possible while staying away from "haters."
Dupri is an avid gamer, and said “4 Lanes” marries two of his passions: music and technology.
The always-busy multi-hyphenate first entered the gaming industry in 2000 when he produced the intro to EA Sports’ Madden 2000, which featured Ludacris – then unsigned and mostly unknown.
The longtime friends performed together recently at an Atlanta Hawks playoff game at Philips Arena.
In addition to the introduction of the app, Dupri is working on EP called “The Dark Recesses of My Imagination.”
About the Author
Melissa Ruggieri has covered music and entertainment for The Atlanta Journal-Constitution since 2010 and created the Atlanta Music Scene blog. She's kept vampire hours for more than two decades and remembers when MTV was awesome.
