2 Chainz enlists LeBron James for an assist on new album

‘Rap or Go to the League’ arrives March 1
2 Chainz watches the action during the NBA All-Star game as part of the 2019 NBA All-Star Weekend at Spectrum Center on Feb. 17, 2019 in Charlotte, North Carolina.  (Photo by Streeter Lecka/Getty Images)

2 Chainz watches the action during the NBA All-Star game as part of the 2019 NBA All-Star Weekend at Spectrum Center on Feb. 17, 2019 in Charlotte, North Carolina. (Photo by Streeter Lecka/Getty Images)

Exactly a year ago, 2 Chainz unveiled the title of his next record, "Rap or Go to the League," on a blimp in Los Angeles.

Now it finally has a release date – March 1.

The Atlanta rapper’s fifth studio album is his first full release since 2017’s “Pretty Girls Like Trap Music” and was A&R’d by LeBron James (A&R stands for artists and repertoire, the division of a record label tasked with scouting and developing talent).

As a lead-up to the release, Apple Music unveiled the first trailer for “2 Chains x LeBron James Rap or Go to the League,” an in-depth conversation between the longtime friends.

Watch the trailer here: @2Chainz @KingJames @AppleMusic 

On his new album, 2 Chainz challenges the idea that the only way out of the inner city is by coming a rapper or ball player. Instead, he aimed to craft songs that focus on the power of education and entrepreneurship.

It's a concept 2 Chainz ascribes to, having starred in a Super Bowl commercial for Expensify, collaborated with Versace on a sneaker collection ("Chain Reaction"), launched his own cannabis brand in California (GAS Cannabis Co.) and filmed a third season of the Viceland show, "Most Expensivest" (season premiere TBA).

In 2018, 2 Chainz released a pair of EPs, “The Play Don’t Care Who Makes It” in February and “Hot Wings Are a Girl’s Best Friend” in November.

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