The Rev. Bernice King, CEO of the Martin Luther King Jr. Center for Nonviolent Social Change, is not personally empowered to license use of her late father's words during an ad that ran during the Super Bowl. 

But King did post a link to the entire speech excerpted in the ad, and urged people to study her father's words and message.

"It's more than just a tactic," she said.

UPDATE: Who gave the OK to use MLK's voice in Super Bowl ad?

Here's the entire speech, titled "Drum Major Instinct."

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Pulp's new album, "More," soared to No. 1 on the U.K. charts, led by the hit single "Spike Island." “We seem to have more interest than we’ve ever had in the past,” says leader Jarvis Cocker (front row, center). (Courtesy of Tom Jackson)

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