Beauty lovers should head to Newnan this Friday for the opening of Sephora at JCPenney.

The new location at Newnan Crossing opens May 1 at 10 a.m.

The first 100 clients to show up at the grand opening can choose from the stash of Sephora inside JCPenney gift cards to get a card with a mystery value up to $100. In addition, Sephora is giving away 750 gift bags filled with samples.

The new 2,200-square-foot Sephora inside JCPenney location, will house almost 50 brands including BITE Beauty, Cover FX, Make Up For Ever, NARS, Smashbox and Urban Decay. As in all Sephora stores, the location will also have skincare lines, fragrance and Sephora’s own collection of makeup and tools.

You can visit the Sephora Beauty Studio for 15 minute makeovers or get specific help creating a smoky eye, polished brows or the perfect lip. The store also features the PANTONE COLOR IQ system to help you get the best foundation match for your skin.

Be sure to join the Beauty Insider program for freebies and specials throughout the year.

Sephora inside JCPenney, Newnan Crossing, 341 Newnan Crossing Byp, Newnan.

Hours are: Mon.-Sat. 10 a.m.- 9 p.m. and Sun. 11 a.m. -6 p, m.