Date/time: Monday 3:30 p.m.
Panelist: Michelle Phan, digital pioneer, Eva Chen, CCO of Lucky/Conde Nast
The gist:
Michelle Phan got her start creating YouTube fashion and beauty videos, and now has a lifestyle empire that keeps expanding. Her videos have been watched more than a billion times, and she’s also taken up many other roles including author and founder of FAWN (For All Women Network), which is a women’s lifestyle network with female-focused content.
Lucky editor magazine Eva Chen and Phan gave social media tips. Phan also discussed how growing brands, like hers, can stay authentic even while expanding and evolving.
Takeaways:
Biggest social hurdle? “It’s so hard to keep up with what’s new. My biggest struggle is (finding) the latest social platform that’s trending. I supplement that with a team, and they give me a lot of backbone support.” –Michelle Phan
“Finding where to draw the line between personal and public, and also learning when to turn (social media) off.” –Eva Chen, on biggest social hurdle.
“I view sincerity as being the person behind the voice.” –Eva Chen, on posting yourself vs. hiring someone to post for your personal brand.
“Social media feels better when it comes from PR not marketing.” –Eva Chen, on preventing brands from sounding disingenuous online.
“Find what excites you and let that enthusiam shine.” –Eva Chen on starting a popular social media following.
“Everyone can have their own niche market (online).” – Michelle Phan
"ColorPop, Urban Decay and Benefit Cosmetics…" –Michelle Phan, on companies getting social media right.
Hashtags: #sxsw #SXstyle
