How the November AJC/Channel 2 poll was conducted

General information:

The Atlanta Journal-Constitution/Channel 2 Action News poll was conducted Oct. 21-30 and included a total of 1,091 likely general election voters in Georgia. Likely voters were respondents who had voted in the 2018 May primaries and/or the 2016 general election, who indicated they were currently registered to vote in Georgia, and were definitely or probably going to vote in the 2018 November election. The survey was administered by the School of Public and International Affairs Survey Research Center at the University of Georgia. Interviews were conducted in English. A dual-frame statewide random sample consisting of approximately 67 percent cellphone numbers and 33 percent landline numbers was obtained through Self Made Insights Co. (SMI is a sampling vendor that maintains a database constructed from state voter registration lists. Through commercial sources, phone numbers have been appended to the individual records (registrants) that make up these lists). The survey results were weighted using iterative proportional raking in order to ensure the sample was representative of the 2018 midterm electorate in terms of race, sex and age. The calculated margin of error for the total sample is +/-3.0 points at the 95 percent confidence level. This would mean that if 50 percent of respondents indicate a topline view on an issue, we can be 95 percent confident that the population’s view on that issue is somewhere between 53.0 percent and 47.0 percent. In 2014, turnout in the general election in Georgia equated to 42.9 percent of the total electorate (measured as the number of registered voters).

AJC/Channel 2 poll: Deadlocked Abrams-Kemp race could trigger runoffNearly half of Georgia voters concerned about fraud or voting access