The initiative turned into a project that has supplied more than 37,000 meals to Atlanta’s needy.
Tim Moxley, Aaron Coury, and Brandon Barr wanted to bring the Atlanta community together.
“We love the idea of celebrating our community, and it’s fun to see people get excited about it,” said Coury.
They bought an old bread truck and turned it into a traveling photo gallery exhibiting prints from the Instragram feed. The truck has become a popular sight at summer festivals and pop-up galleries around town, identifiable by a logo incorporating a red heart with a silhouette of the Atlanta skyline.
So far Instagram users have tagged more than 75,000 photos with #weloveatl.
“Everything’s always been about growing the photo community in Atlanta,” said Barr, “helping them share stories of the city and using that love to raise awareness and money for good causes.”
To read more on #weloveatl and its contributions, click here.
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