Coors Light is sharing the love ahead of Valentine’s Day by doing its part to help you take home a fur-covered companion.
The beer company, which has a brewery in Albany, announced it is covering 1,000 dog adoption fees now through Feb. 21.
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"Cuffing Season is a major cultural trend and poses tension for our younger drinkers, as they navigate the stress of finding someone to spend the cold months with," said marketing manager at Molson Coors, Chelsea Parker in a statement. "With almost half of millennials planning to stay in on Valentine's Day, we wanted to help empower people to savor the day with Coors Light and a dog by their side."
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Coors Light, which touts itself as"The Official Beer of Skipping Cuffing Season," will give $100 to anyone of legal drinking age who adopts a dog in eligible states for the next two weeks.
Those who wish to take advantage of the offer can text “COORS4k9” with an image of their adoption receipt to 28130. The $100 will be granted after review and must be received through a Venmo account.
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However, not everyone across the U.S. can participate. Residents of California, Louisiana, Pennsylvania, South Dakota, Texas, Virginia, and West Virginia are ineligible.
Visit the website for terms and conditions.
The company’s offer comes after Kansas City Chiefs defensive tackle Derrick Nnadi celebrated the teams’ Super Bowl win by sponsoring dog shelter adoptions through his foundation.
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