American Girl was founded in 1986 on the belief that "character is everything."

American Girl honors front-line health care workers with new scrubs

American Girl is thanking front-line heroes for their continued work amid the coronavirus pandemic with a new initiative, and the dolls have received some new outfits in the process.

The new look is part of the Mattel brand’s #ThankYouHeroes initiative, which other products including Barbie and Fisher-Price have also been involved in.

» RELATED: Mattel donating career Barbie dolls to children of first responders

“American Girl thanks and honors the courageous and compassionate heroes who have risked their lives during the COVID-19 pandemic,” reads the description on the website. “Whether you’re providing healthcare, keeping families stocked with food and supplies, or making sure cities keep running, we owe you a huge thanks.”

Among the ways the brand is inviting people to say thank you are the #ThankYouHeroes doll scrubs that are available for pre-order.

Every outfit sold will lead American Girl to donate a doll craft activity book to First Responders Children’s Foundation. The books will support children of first responders on the front lines of the pandemic in the U.S. The donations will be given for up to $135,000.

The outfits cost $24 and include:

  • A pair of pink scrubs pants and a colorful paint splatter scrubs top 
  • A pair of comfortable light blue slip-on shoes 
  • A fabric face mask 

» RELATED: Ponce City Market retailer donating footwear to coronavirus first responders

Dolls are not included with the outfit. The scrubs are available while supplies last and will begin shipping in August.

Aside from the dolls, the brand is also hosting a “Heroes With Heart” contest. Families are asked to nominate a hero — whether a nurse, grocer or delivery driver — who has made a difference in their lives. The contest is open through June 26 after which point American Girl will choose five grand prize winners. 

Visit this link to enter the contest.

There’s also a video tutorial on how doll owners can make a no-sew mask to keep them healthy. 

Support real journalism. Support local journalism. Subscribe to The Atlanta Journal-Constitution today. See offers.

Your subscription to the Atlanta Journal-Constitution funds in-depth reporting and investigations that keep you informed. Thank you for supporting real journalism.

Download the new AJC app. More local news, more breaking news and in-depth journalism.
AJC.com. Atlanta. News. Now.

Download the new AJC app. More local news, more breaking news and in-depth journalism.
AJC.com. Atlanta. News. Now.

With the largest team in the state, the AJC reports what’s really going on with your tax dollars and your elected officials. Subscribe today. Visit the AJC's Georgia Navigator for the latest in Georgia politics.

Your subscription to The Atlanta Journal-Constitution funds in-depth reporting and investigations that keep you informed. Thank you for supporting real journalism. Visit the AJC's Georgia Navigator for the latest in Georgia politics.

X