Ponce City Market retailer donating footwear to coronavirus first responders

Mountain High Outfitters will donate a pair of shoes through the ‘Buy One, Give One’ program

The owner of a Ponce City Market retailer is doing his part to give back to the people on the front lines of the coronavirus pandemic.

After thinking about the ways he can help health care workers and others amid the outbreak, Mountain High Outfitters owner Christopher Groom thought about comfort since long hours can be especially draining without proper footwear.

» RELATED: Nike to donate 30,000 pairs of shoes to frontline workers

As such, Groom decided to launch the “Buy One, Give One” pay-it-forward donation program, according to a press release.

Now through Friday, May 15, when customers buy a pair of four select shoe brands — ON Footwear, HOKA, Birkenstock (excluding EVA) and Salomon — from any Mountain High location, they’ll be able to donate a second pair of shoes to a healthcare worker or first responder of their choice who is directly dealing with COVID-19. The donated pair must be at or below the initially purchased price.

» RELATED: Gusto donates meals to medical workers, first responders

Atlanta customers can make purchases at Ponce City Market, Buckhead or Alpharetta. Customers  can call their local shop to make an appointment for a VIP experience to shop while remaining socially distant at all locations 10–11 a.m. Monday– Thursday and 10 a.m.-noon Sundays. There's also the option to shop online and do curbside pickup.

For guests making purchases for the “Buy One, Give One” program online, use the code “GIVEONE” at checkout. Mountain High will contact customers directly to obtain the complimentary shoe recipient’s information.