Sasha the Diva leaves Kiss 104.1 for syndicated morning show

Originally posted Monday, September 24, 2018 by RODNEY HO/rho@ajc.com on his AJC Radio & TV Talk blog

Sasha the Diva resigned from R&B station Kiss 104.1 Monday, she announced on social media.

She is joining a Westwood One syndicated morning show targeting urban AC stations. She is paired with Rick Party, formerly of Hot 105 in Miami. A press release didn’t say when the show would launch or what affiliates may take them. 

She has worked at the station for 10 years over two different stints. Most recently, she had held the late afternoon time slot, which will now be filled by Al B. Sylk

On Instagram in a video Monday night, Sasha credited her Kiss boss Tony Kidd for hiring and supporting her through the years. “I cried, I cried, I cried,” she said in the video. 

Westwood One is owned by Atlanta-based Cumulus Media.

“The universe of urban AC is a little over 300 stations nationwide,” said Tony Gray, a Chicago-based radio consultant. “The difficulty going forward doing syndication today is consolidation. Few broadcasters take syndicated products outside of their own. It will be hard to get affiliates outside their own company.” 

Gary Bernstein, Sasha’s agent, said Cumulus has about 25 urban AC stations. 

Kiss 104.1 and the Atlanta Journal-Constitution are both part of Cox Media Group. 

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About the Author

Rodney Ho
Rodney Ho
Rodney Ho covers radio and television for the Atlanta Journal-Constitution.
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