This was posted on Thursday, August 31, 2017 by RODNEY HO/rho@ajc.com on his AJC Radio & TV Talk blog
CBS46 and Univision Atlanta are starting a new partnership to share news content.
“With the dramatic growth of the Hispanic population in the greater Atlanta area and the quality journalism being produced by Univision, the partnership extends our coverage deeper into this important community that Univision News understands and covers daily,” said CBS46/ Peachtree TV Vice President & General Manager Mark Pimentel in a press release.
In a follow-up email, he said the collaboration will evolve over time. They will do a shared telethon effort for Hurricane Harvey victims. "Both staffs have bilingual reporters and news managers so trading information, while not as easy as if we were in one language, is something we will learn to do," Pimental wrote.
Reporters for each station will appear on he other. "In essence," he wrote, "both news departments are strengthened by the partnership."
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“Partnering with CBS46 allows us to offer Atlanta viewers expanded, relevant local news coverage at a time when the unity of our communities is more important than ever,” added Univision Atlanta Vice President & General Manager Eddy Elguezabal. “The collaboration recognizes the truly multicultural nature of our city and the growing impact that Hispanics have on our local culture, economy and politics in Georgia and the U.S. as a whole. This partnership is a testament to Univision Atlanta’s and CBS46’s shared dedication and commitment to serving our communities.”
Univision had a similar news-sharing agreement in Philadelphia with an ABC station that ran from 2013 through 2016.
