The three-day Super Bowl Music Fest at State Farm Arena kicks off Thursday with the EA Sports Bowl and headliner Ludacris is ready to roll.

“I think it’s going to be full of energy for Atlanta,” he said Wednesday afternoon at Phipps Plaza after unveiling his new Mercedes-Benz ad for Super Bowl Sunday. “I’ve done a lot of shows, but this will be a one-of-a-kind. We’re bringing out lighting, video, dancers, surprise guests, a live band. We’re going to have a great, great show.”

Along with Luda, the State Farm stage will be stocked with Migos, Ciara, Metro Boomin, Lil Yachty, Lil Jon and 21 Savage (plus those surprise guests).

Fans who can't attend can tune in to a livestream starting at 9 p.m. on the Madden NFL Twitter account (@EAMaddenNFL) and follow #EASPORTSBOWL for live event updates.

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