BY MELISSA RUGGIERI
Maybe you’ve seen Imagine Dragons before in concert – but have you done it at 35,000 feet?
The band is taking its music to the skies for a promotion with Southwest Airlines that includes performances from the band in four cities that are meaningful to its history: Los Angeles on Feb. 20, Salt Lake City on Feb. 21, and Las Vegas on Feb. 23 and Atlanta on Feb. 25.
The Atlanta show will be preceded by a “Live at 35” inflight concert by the band as they travel from McCarran International Airport in Las Vegas to Hartsfield–Jackson Atlanta International Airport.
Beginning Feb. 3, Southwest will launch a sweepstakes that will give one winner and three friends a four-day Imagine Dragons “experience” including travel to Las Vegas to attend the Imagine Dragons concert; prime seating on Southwest’s Ultimate Destination Dragons Flight from Las Vegas to Atlanta with the “Live at 35” show; VIP seating at the Atlanta Imagine Dragons concert; and a meet-and-greet with the band.
Imagine Dragons is based in Las Vegas, home to frontman Dan Reynolds, but drummer Daniel Platzman is an Atlanta native who attended Paideia High School. Guitarist Wayne Sermon hails from Utah and bassist Ben McKee from California, attributing to the other stops on the tour.
Imagine Dragons releases its new album, “Smoke + Mirrors” on Feb. 17. The follow-up to the band’s multi-platinum breakthrough, “Night Visions,” which spawned the ubiquitous radio hits “Radioactive,” “It’s Time” and Demons,” has already dented the charts with the chant-along “I Bet My Life.”
Passengers on Southwest Airlines’ Wi-Fi-enabled flights will be able to hear the album for free on the Southwest Entertainment Portal.
To enter the flyaway sweepstakes, visit www.southwest.com between Feb. 3 and Feb. 16. Fans can also uncover more information by following #DestinationDragons on Twitter.
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