Piefke said the venture will be a space for a demographic beyond “car guys,” with a “family friendly atmosphere”.
The Sandy Springs native has a history in the metro Atlanta hospitality industry, having founded and operated Moonshadow Saloon and the Harvest Moon Saloon.
Bruce Piefke is CEO and producer of Caffeine and Octane.
“This project is an example of opportunities available in our northern end,” said Sandy Springs Mayor Rusty Paul. “We appreciate the long and patient search Bruce conducted with our Economic Development team to find a home in Sandy Springs. While a former automotive service shop seems like a logical choice for this venture, it was not the obvious choice. Bruce’s willingness to think creatively provides a new outlet for car enthusiasts to gather as well as brings to the northern end of our city a great new entertainment and gathering space.”
Held every first Sunday of the month, Caffeine and Octane is an all-makes, all-models cruise-in car show that has its own television show on NBC Sports Network, starting to film its fifth season next month.
In addition to the monthly Caffeine and Octane car show, other events include the quarterly Caffeine and Exotics car show held at City Springs in Sandy Springs, the annual Caffeine and Octane at the Beach on Jekyll Island, movie premieres and car club gatherings.
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