Team behind Caffeine and Octane car show to open Sandy Springs coffee shop, restaurant

Caffeine and Octane, held one Sunday a month outside Perimeter Mall in Dunwoody.

Caffeine and Octane, the brand behind the monthly car show held at Perimeter Mall in Dunwoody, is taking on a new large-scale project in Sandy Springs.

The business is slated to open Caffeine and Octane at the Garage, a full-service coffee shop, restaurant, event space and television studio. The 6,500 square-foot space, previously an automotive service shop is located at 8911 Roswell Road in the North River Shopping Center.
"We're excited about this new venture," said Bruce Piefke, CEO and producer of Caffeine and Octane in a prepared statement. "Our goal is to replicate the car lover's dream garage and give Atlanta's many car enthusiasts a cool place to meet up and hangout."

A rendering of Caffeine and Octane in Sandy Springs.
A rendering of Caffeine and Octane in Sandy Springs.

Piefke said he expects to start construction this month, with plans to open sometime this summer. When complete, Caffeine and Octane at the Garage will feature a coffee shop and a 125-seat main dining room offering a full menu of burgers, wings, tacos, sandwiches and salads, beers from local microbreweries and a variety of wine offerings.

Large outdoor decks will provide additional seating for up to 125 patrons and will overlook the 300-space parking lot, which will be used to host smaller car shows. Other features include The Backyard, an outdoor game area, a merchandise shop and a 75-seat event space designed to host meetings, club gatherings and private parties.

Piefke said the venture will be a space for a demographic beyond “car guys,” with a “family friendly atmosphere”.

The Sandy Springs native has a history in the metro Atlanta hospitality industry, having founded and operated Moonshadow Saloon and the Harvest Moon Saloon.

Bruce Piefke is CEO and producer of Caffeine and Octane.
Bruce Piefke is CEO and producer of Caffeine and Octane.

“This project is an example of opportunities available in our northern end,” said Sandy Springs Mayor Rusty Paul. “We appreciate the long and patient search Bruce conducted with our Economic Development team to find a home in Sandy Springs. While a former automotive service shop seems like a logical choice for this venture, it was not the obvious choice. Bruce’s willingness to think creatively provides a new outlet for car enthusiasts to gather as well as brings to the northern end of our city a great new entertainment and gathering space.”

Held every first Sunday of the month, Caffeine and Octane is an all-makes, all-models cruise-in car show that has its own television show on NBC Sports Network, starting to film its fifth season next month.
In addition to the monthly Caffeine and Octane car show, other events include the quarterly Caffeine and Exotics car show held at City Springs in Sandy Springs, the annual Caffeine and Octane at the Beach on Jekyll Island, movie premieres and car club gatherings.


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