Photo credit: The Cheesecake Factory

Credit: Carolyn Desalu

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Credit: Carolyn Desalu

Tomorrow is National Cheesecake Day and to celebrate, The Cheesecake Factory is offering half off every cheesecake for two days: July 29-30. Though limited to dine-in, guests can choose one slice from over 30 cheesecake varieties.

As part of its annual tradition of introducing a new cheesecake on this sweet treat holiday, The Cheesecake Factory debuted their new salted caramel cheesecake, a caramel cheesecake and creamy caramel mousse on a blonde brownie topped with salted caramel, today.

More from the press release:

The Cheesecake Factory is encouraging fans to say “cheese” and snap a selfie with their cheesecake for a chance to win big prizes in the “Say Cheesecake” contest. On July 29, July 30 and July 31, guests who take a photo of themselves with a slice of any of The Cheesecake Factory’s legendary cheesecakes and post it along with the hashtag #SayCheesecakeContest to Instagram or Twitter, or to the contest post on The Cheesecake Factory’s official page on Facebook, will have a chance to win up to $1,000*. The top 20 photos will be featured in a photo gallery for fan voting from August 3 to August 5 at www.saycheesecakecontest.com, and the photo that receives the most fan votes will be named the grand prize winner and receive $1,000. There will be 9 runners-up who will each win $100 in Complimentary eCards to The Cheesecake Factory.

*Contest conditions apply. For complete eligibility requirements, how to enter, description of prizes, judging criteria, and Official Rules, visit SayCheesecakeContest.com. No purchase necessary to enter or win.