The kids just got a new argument for playing video games. An Atlanta-based company has awarded college scholarships for people who play video games competitively.

KontrolFreek, which makes popular "performance thumbstick" extenders and sweat-resistant grips for gamers, dished out $3,000 college scholarships to three students nationally. CEO Ashish Mistry said the company will award more in the future.

“It’s something that parents should be proud of,” he said.

Others are ponying up money for eSports players, too, including the University of California at Irvine. Starting this fall the public research university plans to offer $5,600 scholarships (covering about half of in-state tuition) to 10 gamers who will represent it in tournaments.

“It is a chance to be the best at something that is going to be bigger than traditional sports,” said Mark Deppe, the acting director of UCI’s eSports program.

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Passengers wait at a Delta check-in counter at the Hartsfield-Jackson Atlanta International Airport domestic terminal on Friday, Nov. 7, 2025, the first day of the Federal Aviation Administration cutting flight capacity at airports during the government shutdown. (Arvin Temkar/AJC)

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