By Patrick May

San Jose Mercury News

GoPro recently unveiled Fetch, its new camera-carrying harness that will turn your hound dog into the next Hitchcock.

GoPro, of course, is the red-hot San Mateo-based maker of affordable, wearable, mountable, submersible and incredibly cool high-definition personal cameras, often favored by the extreme-sports set.

After going public recently, GoPro must have realized that many of its camera-owning customers had been going nuts attaching their GoPros to not only their surfboards, mountain bikes and snowboards, but also to their pets at home. YouTube is awash with homemade movies shot with the help of a GoPro-carrying turtle, kitten, dachshund or pony.

You can see how addictive this behavior might become? Well, GoPro did and now we have Fetch, as described here by its makers:

Digging, running, swimming, hunting and exploring — dogs can now showcase their world using the new Fetch mount from GoPro Inc., the company’s first pet accessory. The Fetch dog harness has two mount locations for HERO cameras — one on the back for over-the-head shots and another on the chest for a field of view closer to all the action. The fully adjustable mount is designed to fit small dogs of 15 pounds to large breeds up to 120 pounds.

“The adaptability and versatility of GoPro cameras make them the perfect device to document life from a dog’s point of view,” said Paul Osborne, GoPro’s senior director of product management.

The Fetch harness costs $59.99. The camera, of course, is NOT included, but you can grab a GoPro HERO3 for under $200.