Restaurant co-owner Lee Federiconi wants families to put down the phone and talk to each other. And he’s willing to give you a 10 percent discount on your meal to make it happen.

“Why do you even go out to dinner?” He asked.

"It's a chance to have one-on-one conversation with somebody, and now it's so hard to do even that," he told the New York Daily News. "This was just a little challenge to get people reconnecting."

So far, so good.

“People took to it immediately,” Lee said this week.

“There really wasn’t any kind of pushback. I think people saw it as a kind of necessity these days.”

Lee offers the deal on Sunday’s and says about one-fifth of his patrons take advantage.

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Lee told the paper, he would like to see more of what he experienced growing up.

"Sunday was always family day," he began. "I see that for a lot of other people, too. So that’s why."

Restaurants in Los Angeles and Des Moines are trying the same tact.

More here.