Burger King introduces ‘Real Meal’, because ‘no one is happy all the time’
Burger King is aiming to create a whole mood.
The burger giant Wednesday launched its answer to McDonald’s Happy Meals — Real Meals, in a variety of moods. None of them are happy.
The meals are geared toward food fans of all ages, and the meal “moods” are decidedly adult. The meals include a Whopper, fries and a drink, in moods like Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and DGAF Meal, according to a company press release.
“BURGER KING restaurants understands that no one is happy all the time. That’s why they’re asking guests to order a WHOPPER meal based on however they might be feeling,” according to a statement by the Miami-based restaurant chain.
The quirky meal campaign is Burger King’s way of encouraging customers to “be their way” and “feel their way,” which is in the same spirit as their longtime mantra “have it your way,” the release states.
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not sure who needed to hear this today, but it’s ok not to be happy all the time. all that matters is that you #FeelYourWay. https://t.co/vPmy1sT0cC pic.twitter.com/XmF0GvMjCg
— Burger King (@BurgerKing) May 1, 2019
To help shed a light on feeling all the feels, Burger King partnered with Mental Health America on the campaign for Mental Health Awareness Month. Mental Health America is the nation’s leading community-based nonprofit dedicated to addressing the needs of those living with mental illness and to promoting the overall mental health of all Americans.
The limited-edition meal boxes are currently available in only Austin, Seattle, Miami, Los Angeles and New York.