Many people woke up bright and early Wednesday to ensure they could purchase the latest drop from Telfar.
The unisex fashion label is known for regularly releasing new editions of their highly coveted handbags. They are also known for selling out soon after they’re released.
That’s exactly what happened when Twitter users raced to the website at 9 a.m. The black Telfar shopping bag had been restocked in small, medium and large. It apparently took minutes for all to sell out.
BLACK RESTOCK 🖤 tomorrow 8/4 9AM ET only at https://t.co/EpbOnsgxIz pic.twitter.com/mFn2aeaHIK
— TELFAR (@TELFARGLOBAL) August 3, 2021
In no time, Twitter users — many of whom were Atlantans — shared their frustration with the process.
Some pointed to the spam-thwarting step as the culprit.
Added everything to the cart at 08:00 but couldn’t figure out the verification I’m hot @TELFARGLOBAL pic.twitter.com/VL7u044x5B
— Pettywap (@_kingBEE) August 4, 2021
me after drawing a box on the 5th cat just for Telfar to tell me I’m not human https://t.co/dln1hYdvP1
— Mayor Yoncé 🇵🇸 (@ZendayasDriving) August 4, 2021
Others simply expressed disappointment.
Missed the @TELFARGLOBAL release again 😒 had it in my cart and everything. All because I was running my mouth.
— Candi Cartel (@CandyCartelATL) August 4, 2021
I’m hating on everyone who secured their Telfar bag today … how does it feel to be God’s favorite???
— Inari NOT Briana . (@inaribriana) August 4, 2021
Still, a few were able to nab the coveted bags.
Literally secured the bag. #telfar #SupportBlackBusiness pic.twitter.com/2LIEG2GJ90
— Twiggy Pucci Garçon (@SimplyTwiggy) August 4, 2021
black telfar otw. my life is complete.
— f yall . (@bitchitsliz) August 4, 2021
Telfar was established in Brooklyn, New York, in 2005 by queer Liberian-American fashion designer Telfar Clemens. The brand had what Clemens said was its “best year” in 2020, despite McKinsey projecting a 90% economic profit loss in the fashion industry, according to the New York Times.
The vegan leather shopping bag, which starts at $150, was chosen as one of Oprah Winfrey’s “favorite things.” “Insecure” star and creator Issa Rae had the mini version on her hit HBO series. It even got a shoutout from Rep. Alexandria Ocasio-Cortez on her Instagram Story. Other stars including Beyoncé, Solange, Dua Lipa, Bella Hadid and Azealia Banks have also been spotted with the totes.
Fashion shopping app Lyst released figures showing that Telfar was among 2020′s breakout brands. It said Telfar searches have seen a 270% increase week-on-week since August 2020. The bags’ demand led the brand to launch the Bag Security Program, which allowed shoppers to pre-order the bag in “any size, any color, any quantities,” the New York Post reported.
The bags are so hard to get, they’ve earned the nickname Bushwick Birkin, which also reflects where the brand is based.
