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Beyoncé announces release of new perfume

The singer’s previous perfume, Heat, was one of the best-selling celebrity-endorsed perfumes of all time
By Ebony Williams
July 21, 2023

A decade after the release of Heat, Queen B has announced her return to the fragrance business.

Just as she begins the North American leg of her “Renaissance World Tour,” the “Crazy in Love” songstress is set to release a new perfume this fall. The news was announced on her website earlier this week.

According to Harpers Bazaar, the new scent is “both floral and gourmand” and has hints of “clementine, golden honey, rose absolute, and golden amber notes.”

So far, Beyoncé and her camp are keeping the name and look of the latest perfume under wraps. In the announcement, fans saw only a blacked-out silhouette of the bottle.

While we don’t know yet what the perfume will be called, it will retail for $160 in the U.S. and Canada. You can join the mailing list for the pre-sale here.

The Beehive has taken to social media, with some saying the singer is “milking us at this point” while others seemed excited for the new perfume.

This won’t be the only beauty venture from Beyoncé this year. In May, the Grammy winner announced that she’ll be releasing a hair care line as well. No release date has been shared yet for the line.

About the Author

Ebony Williams is a writer, indie producer and director, and journalist for a variety of magazine outlets. Her career has led her to create content for entertainment, sports, lifestyle, local breaking news and more.

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