The deal is expected to result in three to four new programs and also makes Ora.TV the online home to about 50 videos from Laugh Factory’s archive, including appearances by Dave Chappelle, Kevin Nealon and Tom Arnold.
It’s the latest in a series of steps Ora.TV has taken to boost its programming.
The New York company launched in 2012 with just one program - “Larry King Now” on the Internet video hub Hulu - and financial backing from the world’s second richest man, the Mexican telecommunications titan Carlos Slim.
Since then it has produced shows with the likes of Jesse Ventura, Haylie Duff and William Shatner. The company currently has 15 shows airing or in the works, and has even put King back on TV in the United States through the cable network RT.
Laugh Factory owner Jamie Masada, who founded the chain in 1979 in Hollywood, said he hopes partnering with Ora TV will expose the comedians who frequent his venues to a larger audience.
“Laughter is such an international language,” he said. “You can put something on and make people laugh and make people forget about the problems in their lives.”
For the new slate, the companies are kicking around ideas for ways to pair King with the Laugh Factory’s comics. One of the ideas involves stand-ups riding around Los Angeles in a car with the television staple. That concept has already proven a winner in the hands of Jerry Seinfeld, whose Web series “Comedians in Cars Getting Coffee” is now in its fourth season.
Jon Housman, Ora’s chief executive, admits their idea is similar in premise to Seinfeld’s show, but King’s involvement itself gives an extra twist.
“Driving with Larry is a very different experience,” he said.