Atlanta-based sneaker aficionado and You Tube personality DeAngelo LaNarde aka TonyD2Wild said in an
interview with Saucony Originators Only
that his goal is to open people's eyes to other options.
"The sneaker community shouldn't feel like they have to fit in by buying what everyone else is buying. I want people to feel like when they watch me they can find out that there's more to sneakers than just the ordinary brands we're use to," said LaNarde, one of the featured influencers at Sneaker Con.
While sneaker collectors tend to skew male and young, Sneaker Con draws older adults as well as non-collectors, organizers said. The event was founded in 2009 by Alan Vinogradov, Barris Vinogradov and Yu-Ming Wu who met through Wu's online publication for sneaker lovers,
They decided they would create an event that catered to consumers by offering a sneaker store with thousands of different types of sneaker merchandise all in one place. They also created a sneaker museum to display some of the rarest sneakers in the world.
The show has evolved since it first began. Sneaker Con now hosts a Trading Pit where anyone can bring multiple pairs of sneakers to sell and trade. There is also an on-site authentication service called Sneaker Con Authenticated, which offers free sneaker authenticating so shoppers will know their purchases are legitimate.
Between all the shopping, there will be panel discussions, special performances and more featuring some of the biggest online influencers in the sneaker community.
Event Preview: Sneaker Con
$25, 12 - 7 p.m., Sat., Sept. 23
Cobb Galleria Centre, 2 Galleria Pkwy SE, Atlanta, GA 30339
For tickets and more information, visit