WSB’s Aaron Diamant becomes University System of Georgia’s communications chief

Originally posted Wednesday, January 8, 2020 by RODNEY HO/ on his AJC Radio & TV Talk blog

Channel 2 Action News investigative reporter Aaron Diamant has been named vice chancellor of communications for the University System of Georgia.

Diamant, who joined WSB-TV in 2011, will leave the station at the end of month, according to news director Suzanne Nadell.

The Emmy-winning journalist starts at USG Feb. 3.

"Aaron brings a wealth of communications experience to the USG, and we look forward to his leadership in getting the news out about the system's successes and priorities," said USG Chancellor Steve Wrigley in a press release. "He is well acquainted with the latest communications strategies and digital storytelling techniques and will serve the Board and our institutions well in providing public relations counsel."

In an interview Wednesday, Diamant said “it was an opportunity I couldn’t pass up,” noting that he was recruited. “A lot of my skills will translate: strategy, problem solving and storytelling to make sure there’s a steady drumbeat of positive stories.”

He said he will miss the energy of the newsroom and the camaraderie, but “I’m really excited about this new opportunity.”

Diamant, before WSB, worked at stations in Milwaukee; Memphis; Wilkes-Barre/Scranton, Pa.; Philadelphia; and Columbia, Mo.

"He was by far one of the best investigative reporters bar none in the business," said former WSB-TV anchor Craig Lucie, who left the station last year to start his own digital marketing and communications firm. "He always came to morning meetings with incredible investigative story ideas. He had an amazing network of sources and had the inside knowledge of what was going on at the state Capitol."

As vice chancellor of communications, Diamant will oversee the university system’s marketing, public relations and communications to support its strategic plan and related initiatives. He will oversee both the central office and 26 colleges and universities.

He replaces Jen Ryan, who is leaving this month to open her own communications consulting firm. She held the job for about 15 months.

Diamant holds a broadcast journalism master’s degree from the University of Missouri and a bachelors in archaeology and international studies from Washington University in St. Louis.

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