Paula Deen teases her online Paula Deen network
The resurrection of Paula Deen continues.
Georgia's own received a $75 million-plus influx of cash earlier this year from private-equity firm Najafi Companies to reinvent her brand after all the brouhaha last year.
Part of her investment is an on-line subscription television network set to debut later this year. Last year, she was banished from the Food Network after 14 years and lost a host of endorsement deals after a lawsuit deposition indicated she admitted to using a racial epithet multiple times in the past.
According to People magazine, which received an exclusive on the news, "pre-registration for The Paula Deen Network is now open, gaining you 14 free days of Deen cooking demos, decorating tips, game shows and more when the network officially launches September 24. (After the trial, subscriptions are $7.99 a month.)"
Her new network lineup includes One Dish, Three Ways, a Pictionary-like game called Sketch Your Supper and a health-conscious show called Paula Cooking Light.
Below, in a teaser, she kisses a pig and makes some lemonade.
"You're going to love the Paula Deen Network," she says on the pitch on her website. "Oh, boy, do I have lots in store for you! I'll cook up everything from southern cooking to simple, healthy, budget friendly meals for families. What makes this network special is I get to take you on this adventure with me. You'll get a look at my life, how much fun my friends and I are having and all the work we are putting into this to build something special just for you."
About the Author
Rodney Ho writes about entertainment for The Atlanta Journal-Constitution including TV, radio, film, comedy and all things in between. A native New Yorker, he has covered education at The Virginian-Pilot, small business for The Wall Street Journal and a host of beats at the AJC over 20-plus years. He loves tennis, pop culture & seeing live events.
