5/10: Majic in the March Atlanta radio ratings

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One other major shift from February was a very strong showing for Fish 104.7. Kevin & Taylor were at No. 6 among 25 to 54 year olds, their best performance since the new measurements came into place last fall.

Looking at the new measurement system, it’s clear that month-to-month gyrations are far less extreme because Arbitron is using more or less the same sample of people every month. The old system had a different sampling each month, then averaged over three months. This consistency is good for everyone because ratings that don’t shift much gives advertisers more comfort that the ratings are legitimate and not arbitrary.

This also makes it easier to see immediate changes in the landscape such as Majic and Praise.

The top 10 radio stations overall in March, 2009

1-V-103

2-WSB-AM

3-Kiss

4-Majic

5-B98.5

6-Praise

7-95.5/The Beat

8-Kicks 101.5

9-Q100

10-Hot 107.9

Top 10 18-34 year olds

1. V-103 (same as Feb)

2- 95.5/The Beat (same as Feb)

3- Q100 (same as Feb)

4- Hot 107.9 (same as Feb)

5- El Patron (up from 6th in Feb)

6- Project 9-6-1 (down from 5th in Feb)

7- Kicks (same as Feb)

8- Star 94 (same as Feb)

9- Fish (same as Feb)

10- Majic (up from 12 in Feb., partly thanks to move from 102.5 to 107.5/97.5)

Top 10 stations, 25-54 year olds

1- V-103 (same as Feb.)

2- WSB-AM (same as Feb.)

3- Kiss (same as Feb.)

4- Majic (up from 5th)

5- Q100 (down from 4th)

6- B98.5 (same)

7- Dave FM (same)

8- Fish (up from 15)

8-(tie) Kicks (up from 11th)

10- 95.5/The Beat (down from 8th)

Top 10 25-54, morning show (top five were unchanged from Feb.)

1- Scott Slade, WSB-AM

2- Frank & Wanda, V-103

3- Tom Joyner, Kiss

4- Bert Show, Q100

5- Steve Harvey, Majic

6- Kevin & Taylor, Fish (up from 11th)

7- Cadillac and Dallas, Kicks (down from 6th)

8- Steve & Vikki, B98.5 (up from 9th)

9- The Regular Guys, Rock 100.5 (down from 8th)

10- Kaedy Kiely, 97.1/The River (down from 7th)

Top 10 morning shows, 18-34

1- Frank & Wanda, V-103 (same)

2- Bert Show, Q100 (same)

3- The Regular Guys, Rock 100.5 (up from 5th–what’s astonishing is the 18-34 no’s drop by 70% in mid-days, where Rock 100.5 is ranked 20th. This may be why the music mix was changed recently)

4- Murph Dawg & CJ, 95.5/The Beat (down from 3rd)

5- Patrones de la Manana, El Patron 105.3 (up from 8th)

6 (tie) - Cadillac & Dallas, Kicks 101.5 (same)

6 (tie) - Kevin & Taylor, Fish 104.7 (up from 10th)

8- Rickey Smiley, Hot 107.9 (down from 4th)

9- Steve Harvey, Majic 107.5 (up from 13th)

10- Scott Slade, WSB-AM (down from 9th)

Highest ranked daypart for each radio station during the weekdays (25-54)

V-103 - All dayparts no. 1 except mornings, though mornings had the highest actual rating

WSB-AM - mornings with Scott Slade (no. 1)

Kiss - mid-days at no. 3 with Cynthia Young (though mornings had a higher rating)

Majic - evenings at no. 2 (7 to midnight with SiMan)

Q100 - mornings at no. 4 with Bert Show

B98.5 Mid-days at no. 5 with Jordan Graye

Dave FM - Mid-days at no. 6 with Mara Davis

Fish - Mornings at no. 6 with Kevin & Taylor

Kicks - Mornings at no. 7 with Cadillac & Dallas

Beat - Evenings at no. 6 with Mami Chula

Praise -Evenings at no. 7 with CoCo Brother

River - Mornings at No. 10 with Kaedy Kiely

El Patron - Evenings at No. 9 (tie)

Project 9-6-1 - Afternoons at No. 7 with Chris Williams

Hot 107.9 Evenings at No. 4 with Durtty Boyz J. Nicks and E.T.

Star - evenings at No. 12 with Darik

Bull - late afternoons with Lance Houston (3 p.m to 7 p.m.) tied for 11th

True Oldies - middays with Scott Shannon tied for No. 14

Rock 100.5 - mornings with the Regular Guys at 9th

790/The Zone - mid-days (part of Mayhem, part Brandon & Wolvey, part 2 Live Stews) at 16th

680′/The Fan - mid-days (part Colin Cowherd, part Matt & Chuck), tied for 18th

640/WGST - mid-days (part Glenn Beck, part Rush), tied for 8th

WABE-AM - Morning edition, tied for 19th