The hour-long, commercial-free NBCUniversal special, which virtually reunites the cast of “30 Rock,” was created by the NBC ad-sales division to promote upcoming shows. It’s, in effect, a fancy infomercial.
That in and of itself isn’t unusual. Broadcast networks have been doing these for decades. But affiliates, according to the Vulture story, believe the special too heavily promotes NBC’s new Peacock streaming service, which debuted July 15. That service could take eyeballs away from the traditional broadcast networks.
NBC does own stations in many major markets, such as New York and Los Angeles, and those stations will air the special.
The special will also air Friday on NBCUniversal cable networks, such as USA, SyFy, Bravo, Oxygen, E!, and CNBC.
The critically acclaimed comedy, which starred Tina Fey, Alec Baldwin and Tracey Morgan, originally aired from 2006 to 2013.