The spot, which you can watch above, is timed for an expected U.S. Supreme Court ruling this month that could legalize same-sex marriage nationwide.
Notice the imagery is heavy on African-American gay families and includes photos of Atlanta civil rights leaders Joseph Lowery and U.S. Rep. John Lewis.
The ads will not air in Atlanta initially and the buy is a relatively small $25,000, with the possibility of adding more if Georgia Equality can raise more money, said Jeff Graham, the group's executive director. Said Graham:
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