The promotional spots, filmed in Atlanta at the Swag Shop on Edgewood Avenue (owned by Killer Mike), will debut Oct. 27 during the telecast of the Hawks season opener against the Washington Wizards. The game will be televised exclusively on Fox Sports Southeast with live streaming on FOX Sports Go.
Fox Sports Southeast and T.I. also will debut a series of promotional spots highlighting the network’s exclusive regional coverage of the Hawks, one of the entertainer’s favorite teams.
Tip joins Flo Rida, Dierks Bentley, Kid Ink and John Smoltz on the growing list of music artists and athletes to appear in a Fox Sports Go campaign.
"We're elated to have the opportunity to collaborate with entertainers, especially when it's someone so locally and culturally relevant as Tip," said Jeff Genthner, senior vice president and general manager of Fox Sports Southeast. "This new partnership truly showcases our strong connection with the Hawks, our viewers and homegrown music."