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GunTV, a firearms home shopping channel, launches in January

GunTV, a new firearms home shopping channel, is set to launch in early 2016. The channel - presented by the Social Responsibility Network - has partnered with Louisiana firearms distributor  Sports South, "the country's oldest and largest single-source distributor of firearms and ammunition."

AJC file photo
GunTV's slogan: "Live shopping. Fully loaded."

"The volume of product that can potentially be sold through the GunTV Live Shopping format requires a well oiled operation," Valerie Castle, Co-founder of GunTV, said in a statement. "Sports South’s inventory, warehouse and distribution operation gives GunTV the platform it needs for the high sales volume we expect to generate.”

The project has been coming together for some time and its media kit actually had projected a late 2015 launch. It's now set for January, and will kick off with programming stressing firearms safety.

"GunTV will engage America’s 85+ million outdoors men and women and owners of more than 270 million guns in the USA with world class television shopping content, broad se- lection of firearms and related consumer goods, original programming, gun safety, personal security and self defense education," its online media kit said.

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About the Author

Jennifer Brett is a multiplatform journalist and digital coach. She writes The Buzz blog for accessAtlanta.com.

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