Nobu restaurant to open in Atlanta as part of Phipps Plaza expansion

A rendering shows a new 12-story office tower, Nobu hotel and restaurant and a 60,000-square-foot Life Time fitness complex. SPECIAL from Simon

Credit: Yvonne Zusel

Credit: Yvonne Zusel

A rendering shows a new 12-story office tower, Nobu hotel and restaurant and a 60,000-square-foot Life Time fitness complex. SPECIAL from Simon

A Japanese restaurant that's a favorite with celebrities will set up shop in Atlanta.

The expansion, which will roll out in phases through 2020, will also feature an office tower and fitness complex. The restaurant will operate in a 10,000 square-foot space.

The restaurant and hotel have a star pedigree; founding Nobu investors include actor and director Robert De Niro, film producer Meir Teper, renowned chef Nobu Matsuhisa and well-known New York restaurateur Drew Nieporent.

Nobu's upscale Japanese menu features items including black cod with miso and yellowtail sashimi jalapeño, as well as Wagyu beef, sashimi and an extensive cocktail list. Nobu operates about 40 restaurants and seven hotels with another nine hotels in the development pipeline in cities including Chicago, Toronto and Sao Paulo.

 The Phipps overhaul will also include new dining options throughout the mall. Other new restaurants planned for the re-imagined Phipps including Michael's Genuine Food & Drink by Miami celebrity chef Michael Schwartz. This fall, it was announced Schwartz would open his Genuine Pizza restaurant there in December.

The bulk of the new development will take place on what is currently the site of the Belk store on the north end of the mall.

- J. Scott Trubey contributed to this report

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