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Vroom vroom! Porsche Experience Center unveils brand new track in April

Atlanta, GA - 03-08-21 Reporter Mary Welch after driving at the Porsche Experience Center Atlanta on International Women's Day. (Tyson Horne / tyson.horne@ajc.com)
Atlanta, GA - 03-08-21 Reporter Mary Welch after driving at the Porsche Experience Center Atlanta on International Women's Day. (Tyson Horne / tyson.horne@ajc.com)
Jan 11, 2023

Are you ready for an adrenaline-pumping adventure? Porsche Cars North America (PCNA) has got you covered with the upcoming grand opening of their second driver development track at the Porsche Experience Center Atlanta on April 1, according to a news release.

The new 1.3-mile track, designed by Tilke, effectively doubles the length of the current driver development course, giving you 90 minutes of pure driving bliss in Porsche sports cars with one-on-one instruction from a Porsche Drive Coach. Whether you’re a seasoned pro or a newcomer, you’ll love taking on the new features inspired by some of the world’s best roads and racing turns. Plus, the new track can be driven on its own or combined with the existing track, giving you even more options to test your skills.

“This track sets new benchmarks in driver development and will offer an incredible experience for first-time visitors as well as those more familiar with track driving. It represents a real workout for both the driver and the cars – with elevation changes and relentless action. Every one of us is looking forward to April and welcoming our first customers,” Michelle Rainey, Porsche Experience director, said in the news release.

But the fun doesn’t stop there! The Porsche Experience Center Atlanta is open to the public, including both Porsche owners and non-Porsche owners, offering a full brand immersion experience. From classic Porsche vehicles on display in the gallery to shopping at the retail shop and fine dining at Restaurant 356, you’ll fully be immersed in the Porsche brand.

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This new addition is part of a multi-million dollar investment in further developing the headquarters campus of PCNA, and it’s definitely worth the visit. So, mark your calendars and get ready for the ultimate driving course! For more information, visit porschedriving.com.

Porsche Experience Center Atlanta

Location: Hapeville - One Porsche Dr, Atlanta, GA 30354; Website: porschedriving.com

About the Author

Avery Newmark covers travel, wellness, events and trending news for The Atlanta Journal-Constitution. With a dual background in film production and journalism, Avery came to the AJC after working as a video editor. She enjoys film photography and live music in her free time. Reach her at avery.newmark@ajc.com.

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