The city of Atlanta’s economic development agency will consider a tax break this week for the redevelopment of the Ponce de Leon Avenue grocery store known as “Murder Kroger” near the eastside Beltline trail, according to a meeting notice.

Developer New City plans an office tower over a new 60,000-square-foot Kroger store at 725 Ponce de Leon Ave. near Ponce City Market.

The $155 million project, announced in January, would replace an existing Kroger outlet with the infamous nickname that the Cincinnati chain has tried to re-brand as the "Beltline Kroger."

The matter is slated for debate at Invest Atlanta’s monthly board meeting Thursday.

Invest Atlanta documents put the value of the tax abatement at nearly $7.4 million over 10 years. A city document said about 1,900 retail and office workers will eventually be based in the new development.

The documents said the project is estimated to have a $221 million economic impact to the region.

The store got its notorious moniker sometime after a 1991 crime at the property and the name has stuck, including inspiring a song by the same name by the band Attractive Eighties Women, the AJC previously reported.

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This is a rendering of a planned "aging-in-place" facility within Serenbe, a mixed-use district about 35 miles south of Atlanta. The facility was detailed in an April 2025 development of regional impact filing that laid out Serenbe's future expansion plans. (Courtesy of Serenbe Development)

Credit: Courtesy of Serenbe Development

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