One of them estimates that 30 percent of franchises are insolvent.

They cite frustration with the company over bloated menus and a lack of direction, saying the company is jumping from one failed initiative to another.

They say the chain is trying to be too many things to too many people and don't think it's a good strategy to try to compete with more upscale chains like Five Guys and Chipotle.

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Ceudy Gutierrez reads a book to her 2-year-old son, Matias, at their home in Buford, GA, on Tuesday, Nov. 18, 2025. Ceudy Gutierrez is struggling to make ends meet for herself and her three young kids following her husband’s ICE arrest earlier this fall. (Miguel Martinez/ AJC)

Credit: Miguel Martinez-Jimenez