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A woman wearing a pink bra barely concealed by a jacket walks around the city, while the hidden camera keeps track of how many times people glance at her chest during a single day.
This isn't a study on sexism; it is actually a campaign from Nestle Fitness that encourages everyone to check their breasts as part of Breast Cancer Awareness Month.
Nestle Fitness had a bright pink bra custom-designed to easily hold the bra-cam, which recorded strangers, from male construction workers to female subway passengers, looking at the chest of the actress. In total, 37 people are recorded looking at the subject’s breasts.
Nestle’s tagline states: “Your breasts are checked out every day. So, when was the last time you checked your own?” The company is using the hashtag #CheckYourSelfie to promote their campaign on social media.
The video has gone viral, generating over 1.2 million page views in a week.
http://youtu.be/8Gr1OJbidw8
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