I'll be the first to admit I don't quite understand meandering around town searching for those cute cartoon critters we call Pokemon.

And so I was surprised to learn recently that 40 percent of adults who downloaded “Pokemon Go,” according to data from StartApp, a company that tracks 600 million users for downloads and social usage, are older than my 25-year-old baby girl.

Indeed, “Pokemon Go” is already one of the most popular smartphone apps ever.

But it isn’t a new thing, said Shira Chess, an assistant professor of media arts at the University of Georgia.

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Ceudy Gutierrez reads a book to her 2-year-old son, Matias, at their home in Buford, GA, on Tuesday, Nov. 18, 2025. Ceudy Gutierrez is struggling to make ends meet for herself and her three young kids following her husband’s ICE arrest earlier this fall. (Miguel Martinez/ AJC)

Credit: Miguel Martinez-Jimenez