I'll be the first to admit I don't quite understand meandering around town searching for those cute cartoon critters we call Pokemon.

And so I was surprised to learn recently that 40 percent of adults who downloaded “Pokemon Go,” according to data from StartApp, a company that tracks 600 million users for downloads and social usage, are older than my 25-year-old baby girl.

Indeed, “Pokemon Go” is already one of the most popular smartphone apps ever.

But it isn’t a new thing, said Shira Chess, an assistant professor of media arts at the University of Georgia.

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Carleigh Knight (left) and her sister, Natalie Rogovin, look at Christmas ornaments while shopping at Kudzu Antiques + Modern in Decatur on Tuesday, Nov. 25, 2025. (Natrice Miller/AJC)

Credit: Natrice Miller